Marketing Manager

Aquent is partnering with a leading global apparel and lifestyle company, renowned for its timeless style and commitment to quality. This innovative brand is dedicated to creating exceptional products and experiences that resonate deeply with consumers worldwide. As part of this dynamic team, you'll have the opportunity to shape the narrative of beloved collections and contribute to a legacy of iconic fashion.

Are you a passionate marketing strategist with a keen eye for fashion and a talent for compelling storytelling? We're seeking a driven individual to step into a pivotal role, where you will be instrumental in bringing seasonal product campaigns to life across all consumer touchpoints. This is your chance to directly influence brand awareness, deepen consumer connections, and ensure our product assortments are seamlessly aligned with our brand's elevated positioning. You'll be at the heart of crafting impactful marketing strategies that resonate with our audience and drive the success of our collections.

**Responsibilities:**

* Own marketing content strategy for a key product category, leveraging a deep understanding of the assortment, customer insights, and brand positioning.

* Collaborate with marketing leadership to shape and influence seasonal omni-channel marketing strategies, including contributing to hindsighting and competitive analysis.

* Support in-season performance and analytics reporting across digital channels, as well as key event and seasonal hindsight reports.

* Develop comprehensive seasonal marketing briefs, incorporating thoughtful consumer insights, product details, and emerging trends.

* Assist in crafting seasonal product messages in partnership with merchandising teams, bringing high-quality products to life for our customers.

* Contribute significantly to seasonal asset planning, demonstrating strong organizational skills and meticulous attention to detail.

* Aid in the development of briefs for various consumer touchpoints, ensuring brand storytelling objectives are met through insightful content and trend integration.

* Optimize internal marketing tools and templates, taking ownership of key calendars and roadmaps to enhance organizational efficiency.

* Work cross-functionally with activation teams to develop cohesive plans for brand and product campaigns.

* Serve as a key resource for seasonal product knowledge within your category, building relationships with merchandise and design teams, staying updated on product changes, and maintaining relevant reference documentation.

**Qualifications:**

**Must-Have Qualifications:**

* 3+ years of experience in brand marketing strategy, planning, and communications within fashion/apparel, consumer brands, or a marketing agency.

* Strong knowledge of the fashion industry, current apparel trends, and a genuine passion for product storytelling.

* Deep cultural awareness combined with a strong understanding of consumer mindset and its influence on product marketing.

* Proven ability to influence cross-functional partners and comfort in presenting consistently to senior leadership.

* Experience managing a direct report, with a passion for developing others.

* A self-starter mentality, characterized by innate curiosity, eagerness to manage multiple projects, and strong prioritization skills.

* Exceptional team player with strong interpersonal skills, capable of fostering dynamic relationships and collaborating effectively with diverse cross-functional teams.

* Positive attitude and resilience to thrive in a fast-paced, fluid environment, comfortable navigating new situations and ambiguity.

* Flexible, incredibly detail-oriented, organized, and adept at meeting deadlines.

* Proficient in PPT, Excel, Word, and other relevant productivity and collaboration tools, with strong administrative skills.

* A strong desire to learn and grow within a dynamic marketing team.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-AJ1