Marketing Analyst

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Englewood Cliffs, NJ.

Marketing Analyst

Top Skills:

1. Analytics
2. Project management

Summary:

The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Monitor client product reviews and Q&A on the client's website and major retailer sites.
• Manage aspects of Ratings & Reviews for Digital Appliance categories, including but not limited to review validity, syndication gaps, badging issues, at-risk SKUs, and proper, optimal SKU groupings.
• Support ratings and review analysis and compilation/shareout of reporting initiatives, including but not limited to review volume and rating trends and insights, identifiable product issues and action plans, competitor analyses, and incentive program results.
• Identify, action, and/or escalate notable issues, compiling regular reports on significant product, channel, and service issue trends.
• Work with internal teams (Product Marketing, Sales, Engineering, and others) to facilitate solutions and escalate issues with consumer reviews and Q&A.
• Report on PDP content health and CEJ (consumer experience journey) issues as found on .coms and facilitate solutions with internal teams.
• Leverage various industry and client-specific tools, websites, and feedback channels to fulfill duties.
• Forecast and track marketing and sales trends, analyzing collected data.
• Research consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and methods of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Requirements:

• Bachelor's Degree in Statistics, Business, Marketing, or related field preferred.
• Minimum two years' experience in online retail, retail operations, sales, merchandising, marketing, or service organizations required.
• Minimum two years' experience in analytical, internet-based reporting required. Experience with Sprinklr preferred.
• Minimum two years' project management experience required.
• Previous account management experience is desirable.
• In-depth knowledge of consumer electronics products and technologies.
• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) proficiency required, including extensive use of a variety of Web browsing tools (Internet Explorer, Mozilla Firefox, Google Chrome, etc.)
• Excellent written communication skills and strong presentation skills required.
• Significant understanding of remote business tools such as smartphones, tablets, and/or laptops, including troubleshooting issues with connectivity.

Preferred Skills:

• Flexibility and ability to adapt to changing demands and priorities.
• Develop and maintain excellent working relationships internally and externally with customers.
• Plan, organize, and prioritize multiple assignments and projects.
• Review detailed product development, marketing documents, and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• Work independently and in a team environment to achieve business objectives, personal and team goals, and complete assignments within established time frames and specifications.
• The ability to develop tasks and work assignments, based on sometimes vaguely defined objectives.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.