Creative Strategist
 Skill | |
sick time
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 United States, Florida, Plantation | |
 May 07, 2026 | |
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Overview
Placement Type: N/A Salary: $50-60 Hourly Start Date: Jun 1, 2026 This is a remote opportunity, but you must live in the Eastern Time Zone. We're looking for a Creative Strategist to join a fast-growing internal creative agency within a leading e-commerce company's healthcare business unit. This is a senior IC role on a newly formed creative strategy team focused exclusively on strategic output-briefs, creative direction, consumer insights, and campaign strategy. The team is shifting from traditional long-lead campaigns toward an always-on content model with iterative paid social campaigns at the center. You'll develop campaign strategies, launch them across paid social and digital channels, then review performance on 2-4 week cycles to brief the creative team on optimizations and additional assets needed. This requires a strategist who deeply understands how paid social platforms work, stays current on platform changes and best practices, and can translate performance data into actionable creative direction-not a social content manager or community manager. You'll own the RX and non-RX pet healthcare verticals, bridging marketing stakeholders, channel partners, and creative teams. The environment is fast-paced, iterative, and intentionally undefined-the team is building the function from the ground up. If you thrive in ambiguity and bring a roll-up-your-sleeves mentality, this is the role. What You'll Do *Lead creative strategy and brief development across paid social, email, site, owned & operated channels, video, print, and event activations-with paid social campaign strategy as a core competency. *Own the strategic brief process end-to-end: translate business objectives into consumer-facing messaging frameworks, develop campaign strategies, and brief creative teams with clear, insight-driven direction. *Run iterative campaign cycles: launch campaigns, review performance data on 2-4 week sprints, and develop follow-up briefs for the creative team on what to optimize, iterate, or produce next based on channel needs and results. *Develop platform-specific messaging strategies across Meta, TikTok, Instagram, YouTube, and other paid social channels-tailoring creative direction by platform and funnel stage (upper, mid, lower). *Challenge and refine incoming briefs when creative asks don't align with media plans or paid social best practices (e.g., questioning 30-second spots for social, right-sizing asset volume, recommending phased approaches). *Interpret consumer insights, performance metrics, and market research provided by marketing and analytics teams-translating findings into actionable creative strategy. This is an insights interpreter role, not a data mining role. *Present strategic proposals and campaign concepts to senior stakeholders (Senior Director level and above); defend creative strategy and sell in work against the brief. *Lead cross-functional kick-off meetings, ensuring alignment across marketing, media, performance marketing, CRM, site experience, and creative teams. *Oversee agency relationship for B2B/CVC work-review briefs, ensure strategic alignment with brand guidelines. *Mentor junior strategists transitioning from account/operational backgrounds into strategic roles. *Stay current on paid social platform changes, emerging formats, and competitive trends-proactively bringing insights and inspiration to creative teams. *Help evolve the creative strategy function: define KPIs, refine processes, and expand the team's role beyond brief-writing into creative inspiration and territory exploration. What You'll Need *7+ years of experience in creative strategy, brand strategy, or content strategy with strong paid social campaign experience. Agency experience strongly preferred-especially agencies with digital/social/performance capabilities. *Deep fluency in paid social campaign strategy: understands how Meta, TikTok, Instagram, and YouTube ad ecosystems work, what formats and messaging perform, and how to guide creative teams on platform-specific creative direction. Not a media buyer-a strategist who speaks the language. *Experience working in iterative, performance-informed creative cycles: launch, measure, learn, re-brief. Comfortable reviewing campaign performance data and translating it into a creative action plan on a 2-4 week cadence. *Full-funnel messaging fluency: ability to tailor strategy and messaging by funnel stage and channel-YouTube awareness vs. lower-funnel Meta ads vs. email vs. site. *Proven ability to write tight, insight-driven creative briefs that inspire creative teams and align cross-functional stakeholders. *Excellent stakeholder management: comfortable with Associate Director+ stakeholders, presenting strategy, defending creative direction, and managing feedback loops. *Account management sensibility: either held account/client service roles previously or naturally operates with that relationship-building, cross-functional style. The team functions as an internal agency. *Comfortable interpreting performance data, consumer research, and paid social analytics to inform creative decisions. *Ability to work independently after initial ramp; proactive and productive without rigid structure. Nice to Have *Experience at a social-first brand or agency known for social/digital strategy (Taco Bell, Oreo-type brand environments; VaynerMedia, Mekanism, Movers+Shakers, Gut-type agencies). *Pet industry, pet health, or animal wellness category experience. *Comms planning background or understanding of how comms planning intersects with creative and media strategy. *E-commerce or DTC brand experience. *Familiarity with Workfront or similar project management tools. #LI-MM3 **About Aquent Talent:** Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. | |