Sr Dir,Mkt & Com/Hlth Sys/HSC

The Senior Director, Marketing
& Communications is the senior communications and marketing leader for the
UNM Health Sciences Center. This is an executive-level role responsible for
developing and executing integrated marketing and communications strategies across
all of UNM HSC's mission areas: academic health professions, education, biomedical
and translational research, clinical care, and community health.

Reporting directly to the HSC
Chief of Staff and working closely with the UNM Chief Marketing and Communications
Officer (CMCO), the Senior Director leads a team of marketing and
communications professionals and holds primary communications authority across
the UNM HSC portfolio. The role functions as the strategic marketing and communications
advisor to HSC senior leadership-including the EVP for Health Sciences,
Hospital CEO, Dean of the School of Medicine, and other Health Sciences
academic and clinical leaders.

This position is integral to
UNM's One University marketing and communications structure and works in close
coordination with the CMCO to advance institutional alignment, shared brand
standards, and cross-campus collaboration. The Senior Director contributes to
division-level and university-wide brand strategy and ensures that UNM HSC's
communications and marketing activity reflects both the distinct mission of the
health enterprise and the broader reputation of the University.

See the Position Description for additional information.

• Employees in this job title are subject to the terms and conditions of an employment contract. Employment contracts are typically subject to review and renewal on an annual basis.
• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement, HIPAA and FERPA trainings.

Bachelor's degree; at least 10 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Education &
Background

• Bachelor's in communications,
  marketing, journalism, public health, public administration, or a related
  field.
• Experience working in an
  academic medical center, health system, or academic health sciences environment.
• Demonstrated knowledge of the
  missions, culture, and governance structures of a public research university
  and affiliated health system, including the distinct dynamics of academic
  medicine. Leadership & Strategy
• Demonstrated record of
  developing and leading integrated marketing and communications functions for a
  complex, multi-mission institution or enterprise.
• Proven experience as a senior
  communications advisor to executive leadership, governing boards, or
  institutional senior leaders in high-stakes environments.
• Experience leading
  organizational change, building or restructuring communications teams, and establishing
  operational frameworks and standards.
• Track record of effective
  budget stewardship, hiring and talent management, and staff development.
  Communications &Marketing Expertise
• Comprehensive expertise in
  brand strategy, institutional positioning, and message development across
  diverse internal and external audiences.
• Demonstrated success in media
  and public relations, including experience managing complex or sensitive
  institutional situations, crisis communications, and legislative or regulatory environments.
• Expertise in digital
  communications, including web strategy, social media, and content marketing
  across patient-facing, research, and academic audiences.
• Experience developing
  data-informed marketing strategies, including market research, audience
  analysis, and campaign measurement. Health Care & Regulatory Context
• Familiarity with
  patient-facing communications, health literacy principles, and marketing
  compliance in a clinical or hospital environment.
• Experience navigating the
  communications and marketing dimensions of HIPAA, clinical regulatory requirements,
  or other health care compliance frameworks.
• Experience working with
  patient and family advisory bodies, community health organizations, or
  population health initiatives.

Institutional Presence

• Demonstrated ability to represent
  an institution effectively through community engagement, government relations
  coordination, and external partnership.
• Experience working in or
  alongside a complex shared governance environment, including coordination with academic
  leadership such as Deans, Department Chairs, and faculty governance.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.