Program Manager - Dealer Accelerate Program (DAP)

The Program Manager - Dealer Accelerate Program (DAP) is responsible for overseeing the daily operations, accruals, reporting, performance analytics, and strategic direction of the Dealer Accelerate Program (DAP). This role ensures program compliance, accurate accruals, manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.

Key Responsibilities

Program Administration & Operations

• Administer all aspects of the Dealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.

• Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.

• Maintain accurate program accruals, records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

• Develop, manage, and maintain reporting dashboards and performance summaries for leadership, field teams, and dealers.

• Track spend utilization, program adoption, compliance status, and performance KPIs.

• Deliver monthly, quarterly, and adhoc reporting with insights that support strategic decisionmaking.

Advertising Governance & Compliance

• Monitor adherence to advertising guidelines, brand standards, and program rules.

• Partner with advertising compliance, marketing, and BC teams to ensure claims, documentation, and spend submissions meet program standards.

• Identify process gaps and recommend improvements to ensure program integrity.

Performance & Demand Analysis

• Analyze program participation, spending trends, media performance, dealer needs, and market demand.

• Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.

• Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

• Provide datadriven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.

• Support rollout of new program features, updates, and policy changes across departments.

• Collaborate with crossfunctional teams to ensure continuous improvement and alignment with broader retail and brand strategies.

Basic Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.

• Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration.

• Strong analytical skills with ability to interpret complex data and communicate insights.

• Experience with coop programs, performance reporting, or dealer-facing programs is highly preferred.

• Exceptional communication and stakeholdermanagement abilities.

• Proficiency in Excel, Power BI, dashboards, and/or analytics tools.

• Highly organized, detailoriented, and able to manage multiple priorities.

Success Characteristics

• Datadriven, strategic thinker

• Strong project management and prioritization skills

• Collaborative approach with crossfunctional teams

• Ability to simplify complex information for dealer and executive audiences

• Proactive problem solver with continuous improvement mindset

The Program Manager - Dealer Accelerate Program (DAP) is responsible for overseeing the daily operations, accruals, reporting, performance analytics, and strategic direction of the Dealer Accelerate Program (DAP). This role ensures program compliance, accurate accruals, manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.

Key Responsibilities

Program Administration & Operations

• Administer all aspects of the Dealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.

• Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.

• Maintain accurate program accruals, records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

• Develop, manage, and maintain reporting dashboards and performance summaries for leadership, field teams, and dealers.

• Track spend utilization, program adoption, compliance status, and performance KPIs.

• Deliver monthly, quarterly, and adhoc reporting with insights that support strategic decisionmaking.

Advertising Governance & Compliance

• Monitor adherence to advertising guidelines, brand standards, and program rules.

• Partner with advertising compliance, marketing, and BC teams to ensure claims, documentation, and spend submissions meet program standards.

• Identify process gaps and recommend improvements to ensure program integrity.

Performance & Demand Analysis

• Analyze program participation, spending trends, media performance, dealer needs, and market demand.

• Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.

• Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

• Provide datadriven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.

• Support rollout of new program features, updates, and policy changes across departments.

• Collaborate with crossfunctional teams to ensure continuous improvement and alignment with broader retail and brand strategies.