Social Media & Content Mgr

Kacmarcik Enterprises is seeking a creative and strategic Social Media & Content Manager to lead social media management and support content creation efforts across the organization.

This role is responsible for managing enterprise social media channels, planning and executing social content calendars, and creating engaging content that supports both B2B and B2C audiences. The ideal candidate brings a strong understanding of social media strategy and trends while also having the ability to capture, create, and write compelling digital content across platforms.

This is a hands-on role that blends social media management, content development, and creative execution in a fast-paced, multi-brand environment.

This role serves as the central point of ownership for social media management and digital content coordination across the organization.

This position reports to the VP of Marketing.

Key Responsibilities

Social Media Management

• Manage enterprise social media channels across brands and initiatives
• Plan and maintain social media publishing calendars
• Schedule and publish content across platforms
• Monitor engagement and manage community interactions
• Establish and manage social media governance processes, including content review, approvals, and brand consistency across channels
• Track social media performance and provide reporting, insights, and recommendations

Content Creation

• Create and capture engaging content for social and digital platforms, including short-form video, reels, photography, and behind-the-scenes content
• Write social captions, digital copy, and supporting messaging across multiple brands
• Support content development for campaigns, events, internal communications, and culture initiatives
• Identify opportunities to capture meaningful stories, projects, and moments across the organization
• Stay current on social media trends, formats, and best practices

Digital & Campaign Support

• Support paid social campaign execution and content optimization
• Contribute ideas for campaigns, promotions, and audience engagement strategies

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3-5+ years of experience in social media management, content creation, or digital marketing
• Experience managing social media platforms for brands or organizations
• Strong writing and communication skills
• Experience capturing and editing photo and video content
• Familiarity with social media scheduling and analytics tools
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred Qualifications

• Experience creating content for both B2B and B2C audiences
• Experience with short-form video and reels creation
• Familiarity with paid social advertising platforms
• Experience working across multiple brands or business units

About Kacmarcik Enterprises

Kacmarcik Enterprises is a family-owned organization based in Grafton, Wisconsin, with a diverse portfolio of businesses focused on manufacturing, community impact, and human performance. Our companies share a commitment to innovation, operational excellence, and creating opportunities for people and communities to thrive.