Senior Manager, Private Brand Marketing Strategy & Planning

Note: This role requires you to be onsite 5 days a week in Bentonville, AR.

Our Clients private brand is one of the most important strategic differentiators for our business and plays a critical role in delivering value, quality, and innovation to our members. As our exclusive private brand, it continues to grow its impact across the business and is increasingly central to how members experience and engage with the brand.

As Senior Manager, Private Brand Marketing Strategy & Planning, you will play a key role in shaping how the private brand comes to life for members. We are looking for a highly collaborative marketer who can translate business priorities into integrated marketing plans, connect strategy to execution, and lead complex initiatives across a broad network of partners.

This role sits at the center of the private brand ecosystem, partnering closely with merchandising, product development, creative, social, media, and marketing teams to bring new products, seasonal campaigns, and brand storytelling initiatives to market. If you are a strategic thinker, an effective communicator, and someone who thrives in a fast-paced environment while influencing across teams, this role is for you.

Our private brand is on a journey to become the best perk of membership, and we are looking for a talented marketer to help shape that future. This position is based in Bentonville, Arkansas.

• Marketing Strategy & Planning: Develop integrated marketing plans that support private brand business priorities, product launches, seasonal initiatives, and brand storytelling efforts. Translate business objectives into actionable marketing strategies that drive member engagement and business growth.
• Cross-Functional Leadership: Serve as a key connector across merchandising, product development, creative, social, media, marketing operations, and channel planning teams. Build alignment, influence stakeholders, and drive execution across multiple workstreams.
• Campaign Development & Activation: Lead the development of marketing briefs, planning processes, and activation strategies that bring private brand initiatives to life across paid, owned, earned, digital, and in-club channels.
• Business Partnership: Partner closely with private brand business leaders and category teams to understand priorities, identify opportunities, and ensure marketing plans support broader business objectives.
• Project Leadership & Execution: Manage complex initiatives from strategy through launch, balancing multiple priorities while ensuring timelines, deliverables, and business goals are achieved.
• Performance & Optimization: Monitor campaign performance, identify insights, and recommend opportunities to improve effectiveness, efficiency, and member impact.
• Process Improvement: Continuously seek opportunities to improve ways of working, streamline planning processes, and increase speed-to-market across the private brand portfolio.
• Perform other duties needed to contribute to marketing goals and organization's values.

• You are a strategic thinker who can connect business objectives, member needs, and marketing opportunities to develop impactful plans and recommendations.
• You thrive in highly collaborative environments and enjoy building strong relationships across merchandising, marketing, creative, operations, and product development teams.
• You are an effective collaborator who can influence decisions, build consensus, and drive action across teams and functions.
• You are equally comfortable thinking strategically and driving execution, with the ability to move seamlessly between long-term planning and day-to-day delivery.
• You are an exceptional communicator who can simplify complex information, tell compelling stories, and confidently present recommendations to leaders and cross-functional partners.
• You are highly organized and able to manage multiple priorities, deadlines, and stakeholders in a fast-paced, matrixed environment.
• You embrace ambiguity and are energized by solving complex business challenges where the path forward is not always clearly defined.
• You are curious, proactive, and continuously looking for ways to improve processes, accelerate execution, and increase business impact.
• You have a passion for brand building, storytelling, and creating meaningful member experiences.
• You enjoy operating at the center of complex initiatives, serving as a trusted partner who can align stakeholders, navigate competing priorities, and drive results.
• You are aligned with company values: Service to the Customer/Member, Respect for the Individual, Strive for Excellence, and Act with Integrity.

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year experience in marketing or a related field OR 5 years experience in marketing or a related field.

• Master's degree in business administration or related field.
• 3 years experience in marketing or a related field.
• Background in business strategic planning; leveraging a data-driven, analytical approach to problem solving and decision making.
• Proficiency in developing dashboards and executive-level presentations.
• Demonstrated record of delivering results in large, complex, matrixed organizations.
• Strong attention to detail and ability to work in a fast-paced environment.

The target hiring compensation range for this role is $55.00/hr to $61.00/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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