Sr. Manager, Brand Marketing

Otter Products is hiring for a Sr. Manager of Brand Marketing to join our Marketing team. This role can work remotely in the US.

The Sr. Manager, Brand Marketing is responsible for successful execution of go-to-market strategies across brand and marketing channels. This role applies subject matter expertise across our portfolio and a deep understanding of intended target consumers, value propositions and mastery of our competitive advantage to ensure strong messaging that reaches and resonates with potential customers and consumers. You will be responsible for quarterbacking brand campaigns and ensuring high-quality execution of our product launch efforts. This is a people leader role.

li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming and packaging.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Responsible for creating and executing the product portfolio's go-to-market strategy and briefing the Marketing organization.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Oversee and approve go-to-market strategies developed by team members, defining target consumer, hero claims and launch narratives.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Oversee content creation used in all marketing material to ensure alignment with go-to-market strategy, brand standards and desired outcomes.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Serve as 'brand police' to ensure consistency in brand messaging across channels and customers
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Pursue potential growth campaigns and experiments or suggest improvements to optimize portfolio performance.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Establish and lead best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Develop, establish, and maintain deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Merchandising, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Elevate team capabilities in positioning, storytelling and GTM execution. Set team priorities and establish clear roles, ownership and collaboration with cross-functional teams.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Lead, coach and develop a high-performing team.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Other duties as assigned

• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Bachelor's degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Minimum of eight years of experience in brand marketing required.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Minimum of two years in a Manager, or higher level, role is required.
• li",201340122,"2",134233614,"true",469778129,"ulli",335572020,"1",469778324,"Normal"]}">Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.