Marketing Specialist (III)

Our client, a leading global technology company renowned for its innovative products and services, is seeking a highly motivated and experienced individual to join their dynamic marketing team. This is an unparalleled opportunity to contribute to high-impact marketing initiatives that shape brand perception and drive engagement on a global scale. You will be instrumental in executing strategic campaigns that resonate with vast audiences, directly influencing the success of key projects and the company's overall market presence.

Are you a seasoned marketing professional with a passion for driving large-scale projects and delivering measurable results? We are looking for an individual who can lead from concept to completion, ensuring every marketing campaign, project, and program achieves its maximum potential. In this pivotal role, you will leverage your expertise to enhance brand recognition, cultivate strategic partnerships, and innovate within a fast-paced, collaborative environment. If you thrive on developing comprehensive promotional plans, analyzing data for insights, and spearheading marketing strategies that achieve business objectives, this is your chance to make a significant impact.

What you will do:

• Lead mid-size to large-scale marketing projects from inception to successful execution as a key individual contributor.
• Drive the full lifecycle of campaigns and projects, including budget reconciliation and social media promotion.
• Develop strategic project plans and marketing strategies for significant product initiatives.
• Collaborate directly with vendors and internal stakeholders to ensure successful campaigns and sponsorships.
• Serve as a subject matter expert within the broader marketing organization and specific teams.
• Guide the integration of multiple adjacent projects, ensuring seamless collaboration among stakeholders, agencies, and project managers for high-quality, high-ROI outcomes.
• Develop comprehensive internal and external promotion plans in collaboration with growth, content, and design teams, utilizing digital tools to maximize awareness and drive generation before, during, and after each project.
• Conduct data analysis and insight development to uncover new marketing opportunities and audience insights.
• Develop and implement marketing strategies to drive business results, overseeing content positioning and marketing programs to grow awareness and engagement across social, on-network, and off-network media channels.
• Work with senior marketing leadership to define project strategy and objectives, spearhead initiatives based on drive generation and customer advocacy, identify sponsored project opportunities, and develop new virtual and physical experiences with partner and customer marketing teams.
• Engage and manage multiple media agencies, prioritizing their workflow as it pertains to media.
• Foster effective partnerships with stakeholders to ensure content and campaigns for media and social channels are high-quality, reflect the brand voice, and represent the brand effectively.
• Serve as a thought leader, developing points of view and standards for advertising, and aligning strategic efforts across broader marketing initiatives globally.
• Lead efforts to analyze, track, and report on campaign/project ROI using predetermined pipeline, revenue, and marketing qualified lead (MQL) metrics via a customer relationship management (CRM) system or other project management system.
• Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive) and collaborate closely with sales teams to maximize campaign impact.
• Act as a primary point of contact for management of large-scale, complex media planning and partner with global media teams to scale strategies.
• Drive the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Develop and maintain external relationships with venues and suppliers/agencies, including contract negotiation, spatial and audiovisual (AV) planning, activation, merchandise, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Lead the development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.

Minimum Qualifications:

Proficiency in the following areas is required:

• Media placement
• Social media
• Affiliation and adaptability
• Creativity
• Influencer marketing
• Event management
• Communication skills
• Search engine optimization (SEO)
• Deal negotiation
• Consumer behavior
• 10x thinking
• Growth mindset
• Team Management
• Project management skills
• Media strategy and execution
• Stakeholder engagement
• Data analysis & synthesis

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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