Paid Media Specialist - Sports & Entertainment

Our sports media agency client is looking to start a remote, Paid Media Specialist right away!

• The person in this role must work West Coast hours.
• This is a part time role, approx 25 to 35 hours per week to fall within the typical working window, with additional evening hours required around games.
• The person in this role will have to be online during evening games.
• This is a 3 month engagement with a possible extension

Paid Media Specialist

We are looking for someone with hands on experience executing and optimizing paid media campaigns across several key platforms. The ideal candidate will be comfortable managing campaigns day to day, analyzing performance, and making tactical adjustments to improve results.

This is an execution focused role that will support across several client engagements.

Key skills and experience:

• Strong hands on experience with Meta Ads and Google Ads, particularly YouTube and Display, is essential
• Experience with TikTok Ads is beneficial but not required
• Knowledge and ability to use Sprinklr is required
• Experience executing campaigns across a range of objectives, including lead generation, website traffic, awareness, and boosted content
• Ability to support ongoing campaign optimization, including refreshing creative assets, adjusting or pausing ad sets, and making other in platform changes based on performance
• Strong understanding of key paid media metrics, including CPA, CPC, CPM, CTR, and conversion rates, with the ability to analyze performance at the campaign, ad set, and individual ad level
• Excellent attention to detail, particularly when building campaigns, implementing targeting, managing budgets, and conducting quality assurance before launch
• Comfortable using campaign performance data to identify issues, surface opportunities, and recommend practical optimizations
• General understanding of the evolving digital media landscape, including new advertising products, tools, and capabilities introduced by major media platforms

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