Social Media Specialist - Hybrid - English/Chinese Mandarin/Cantonese Bilingual,

Summary of Job

Serve as a marketing specialist for EmblemHealth social content, including the planning of channel growth strategies, development of engaging content across the brand's social channels (Facebook, X, YouTube, Instagram, TikTok and WeChat), support of enterprise retention and recruitment efforts on LinkedIn, and the optimization of content based on data and learnings. Partner with internal and external partners to strategize, plan and develop compelling content to strengthen our brand, increase our online presence and enhance marketing effectiveness.

Responsibilities

• Contribute to the strategic planning, development, and implementation of EmblemHealth's content for social media.
• Develop social media strategies and content programs for communities in New York City and the greater metropolitan area.
• Set KPIs and performance goals for all campaigns and audiences.
• Use Adobe Analytics and other measurement tools such as Sprout Social, Meta Ads Manager, LinkedIn Campaign Manager, and analytics platforms supporting organic and paid initiatives to evaluate performance, identify trends, and provide actionable recommendations.
• Engage with internal Marketing & Communications team members and enterprise partners to craft compelling content for EmblemHealth tailored to achieve objectives across each social platform.
• Create engaging digital content, including social posts, stills and carousels, graphics, short-form videos, and multimedia storytelling aligned with brand and business objectives.
• Participate in on-site/in-the-field capture of key community moments for social promotion in partnership with community, sales, retail and press teams.
• Ensure consistency with all other marketing and promotional efforts.
• Monitor day-to-day platform activity, including social listening and engaging in relevant conversations about our companies and/or industry as needed.
• Track and monitor competitors on social media channels (in partnership with Research and Insights team), reporting brand "chatter" and other relevant insights.
• Share insights with internal partners using collaboration tools like Microsoft Teams, lunch and learn presentations, and more.
• Manage content approval workflows and stakeholder collaboration.
• Partner with internal Creative Services writers to develop monthly EmblemHealth content and connect with Sr. Social Media Specialist on content marketing strategies.
• Collaborate with Digital Strategy team to optimize the organizational structure and hierarchy of relevant blog content and other owned content optimizations.
• Support HR by creating content/posts that aid in retention and recruitment efforts (aligned to Corporate Goals).
• Support Provider Relations by creating content/posts that aid in brand news and announcements across all platforms.