New

Associate Manager, Shopper Marketing (Grocery & 3P Delivery)

Georgia Pacific
life insurance, parental leave
United States, Georgia, Atlanta
133 Peachtree Street Northeast (Show on map)
Aug 18, 2026
Your Job Georgia-Pacific Consumer Business aims to further strengthen the Integrated Shopper Marketing team based in Atlanta, GA through the addition of an Associate Manager, Shopper Marketing (Grocery & 3P Delivery) who will help advance GP brands through retail media activation, customer engagement, and performance-based investment stewardship. The Consumer Business within Georgia-Pacific focuses on building iconic American brands with consumers and retail customers. Our brands include Dixie, Vanity Fair, Brawny, Sparkle, Angel Soft, and Quilted Northern. The Associate Manager, Shopper Marketing (Grocery & 3P Delivery) role will support annual planning and in-year execution across Grocery retailers and third-party delivery platforms, translating brand and customer objectives into retailer-ready activation plans. This role will help manage a high-volume, highly individualized activations across a multitude of Grocery customers, while also supporting third party platforms such as Instacart and DoorDash that are becoming increasingly important routes to the GP shopper and will report to the Sr. Manager, Shopper Marketing for Grocery & 3P Delivery. Responsibilities The individual in this position will support the Grocery & 3P Delivery shopper marketing portfolio across GP Consumer Brands. This role will help translate brand objectives into channel-specific activation plans, manage retail media and shopper marketing execution, coordinate creative assets and approvals, track investment pacing and campaign performance, and partner closely with Sales, Brand, Integrated Media, Analytics, Finance, agency partners, and retailer media contacts to deliver business results. Specific responsibilities include: Shopper Marketing & Annual Planning Support annual allocation planning across Grocery and 3P Delivery customers, helping translate brand priorities into retailer-specific shopper marketing and retail media plans. Develop retailer-ready activation briefs that connect brand objectives, customer opportunities, shopper insights, media tactics, promotional support and measurement expectations. Partner with Sales and Brand teams to evaluate trade-offs across customers, brands, platforms, and tactics, balancing short-term ROI with long-term share and brand-building objectives. Identify opportunities to improve shopper engagement and conversion across highly individualized Grocery retail media networks and 3P Delivery platforms. Support innovation launches, assortment changes, seasonal events, and strategic business initiatives through coordinated media, promotion and merchandising plans. Retail Media Activation & Campaign Execution Manage end-to-end campaign execution across Grocery retailer media networks and third-party delivery platforms, including campaign briefs, creative routing, retailer specifications, legal and brand approvals, launch timelines and post-launch stewardship. Coordinate with creative agencies, retailer media contacts, sales, brand and internal partners to ensure alignment. Optimize media and activation plans based on performance, shopper insights, and retailer capabilities. Maintain campaign trackers, asset status, approval timelines, ensure execution and campaigns visibility across stakeholders. Measurement, Reporting & Optimization. Deliver regular business reviews highlighting performance against KPIs, key learnings, and optimization recommendations. Consolidate multiple performance data sources to develop a holistic view of shopper marketing effectiveness. Support development and maintenance of Grocery and third-party delivery performance trackers to create more consistent visibility across customers, retailers, campaigns, and KPIs. Partner with Integrated Media and Marketing Analytics teams to establish measurement plans, learning agendas, test-and-learn opportunities, and post-campaign readouts where capabilities align. Retailer Partnerships & Cross-Functional Coordination Support day-to-day relationships with Grocery retailer media networks, third party delivery platform contacts, agency partners, brand and sales teams to enable aligned, retailer-specific execution. Partner closely with internal and external stakeholder teams through planning cadences, status updates, retailer meetings, and campaign reviews to strengthen GP's role as a trusted shopper marketing partner. Collaborate with Brand, Integrated Media, Ecommerce Content, Syndication, Consumer Insights, Finance, Legal, and agency partners to deliver seamless omnichannel activation. Help identify structured get/give opportunities and retailer-specific value levers that improve customer partnerships while supporting GP brand and business objectives. Financial Stewardship & Investment Management Maintain investment forecasts, pacing updates, campaign spend trackers, and post-campaign documentation across Grocery and third-party delivery activations. Support investment governance by identifying under- or over-pacing, surfacing trade-offs, and recommending tactical reallocations within established guardrails. Identify opportunities to improve ROI, optimize investment allocation, and drive greater marketing effectiveness. Who You Are (Basic Qualifications) Bachelor's Degree or higher Experience in shopper marketing, retail media, ecommerce marketing, digital media, brand management, customer marketing, marketing analytics, or related CPG marketing roles. Experience coordinating cross-functional marketing initiatives, campaign execution, media plans, creative assets, or customer-facing activations. Experience working with performance data, investment trackers, budgets, forecasts, and post-campaign reporting. What Will Put You Ahead Direct experience with Grocery retailer media networks, Instacart Ads or other third-party delivery platforms. Experience supporting shopper marketing or retail media investments across multiple retailers, brands, and campaign types. Experience building retailer-ready briefs, campaign trackers, performance recaps, investment summaries or annual planning materials. Knowledge of ecommerce measurement, retail media attribution and performance analytics. Demonstrated ability to influence cross-functional partners, manage detail-heavy execution and cross-functional collaboration. At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu). LI-BDS