Director of Data & Analytics

About Reingold

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years,we'vebeen driven by a simple mission: to help organizations - whether in the government, nonprofit, or business sector - as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns,leveragingthe latest technology and digital media strategies that enable our clients to meet their audiences where they are.

We'reproud to saywe'vebuilt a team of curious, passionate pros - from marketers and tech wizards to designers and strategists - who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.

When you work at Reingold, you get more than ajob,you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrantworkplaceand growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.

That'swhere you come in.We'relooking foradata and analytics leader to own the architecture, modeling, and measurement strategy behind our client engagements.This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues,clientsand stakeholders.

This is a hybrid role, requiring at least two days per week on site at Reingold's headquarters in Alexandria, VA.

Here'sthe workyou'lldo:

Essential Functions:

• Understand clients' goals and translate them into analytics strategies for measuring the effectiveness of digital experience and marketing initiatives, as well asanalyzedata to provideinsights into theperformance thereof.
• Ownthe dataarchitecture behind client engagements - warehouse design,dimensional modeling, and pipelines- makingthe callson howdatais structured, governed, and consumed.
• Design and document digital analytics solutions, workingclosely with developers, content creators, and outreach specialiststo ensurethatrequirements and dependencies are delivered accurately andin accordance withdigital analytics best practices.
• Spearhead the adoption of analytics best practices across the organization, with a focus on scalability and data privacy.
• Bring data to life through compelling storytelling, turning complex analytics findings into clear, actionable narratives that resonate with a range of audiences, from technical teams to executive stakeholders and clients.
• Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.
• Integrate AI into the daily workflow whereappropriate, to streamline processes and strengthen insights.
• Help internal teams and clients feel confident in data-driven decisions by presenting insights in a way that is engaging, persuasive, and easy to act on.

This job description is not designed to cover orcontaina comprehensive listing of activities, duties or responsibilities that arerequired ofthe employee. Duties,responsibilitiesand activities may change, or new ones may be assigned at any time.

This role is a good fit for someone with these qualifications,experienceand skills:

Required Qualifications:

• 8+ years building and owning data and analytics solutions, including meaningful time in a senior or lead capacity.
• Visualization depth in Looker, Power BI, orTableau.
• Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.
• Demonstrateddatamodeling judgment -you'vedesigned schemas other people had to livewith,andcan walk us throughthearchitecturaltradeoffs you made.
• Experience with automating data collection and reportingthrough cloud platforms, such as Google Cloud Platform,Snowflakeor Amazon Web Services.
• Working knowledge of digital analytics and tag management platforms (GA4, Adobe Analytics/CJA, Google Tag Manager, Adobe Launch, Tealium).
• Experience indriving data governanceand reporting standards across multiple initiatives.
• Excellent oral and writtencommunicationsskills.
• A bachelor's degree in marketing, communications, computer science, math, or a similar field (or equivalent work experience).
• Strong SQLandPython - you write production-quality code,not just ad hoc queries -andhands-on experience with a cloud data platform (Google Cloud andBigQuerypreferred; Snowflake, Databricks, or AWS equivalents welcome).

Preferred Qualifications:

• A knack for data storytelling, with the ability to go beyond charts and dashboards to craft "so what" narratives that connect with both technical and non-technical audiences.
• Comfort and experience presenting analytics findings to clients and senior stakeholders, including the ability to walk people through your thinking, address questions, and build alignment around a path forward.
• Workingknowledge ofJavaScript, HTML, and CSS,witha strong technical understanding of website architecture and mobileapp instrumentation.
• Experience with site and marketingtesting (Adobe Target, Optimizely), data privacytechnologies(cookie banners, etc.)
• Experience with other Adobe platforms like AEP, AEM, Audience Manager, Media Optimizer, Campaign preferred.
• Experience with Salesforce Data 360 (formerly Data Cloud).
• Experience with middleware tools likeMulesoftor Apigee.

Supervisory Responsibilities:This positionmaysuperviseearly-career data and analytics staff, with responsibility for their day-to-day work, development, and growth.

Work environment and physical requirements:Prolongedperiodssitting at a desk and working on a computer. Must be able tolift upto 15 pounds

Additional Information:

The base salary range of $110,000-$175,600representsthe low and high of the company's pay range for this position. The budgeted starting salary is in the lower half of the base salary range. Individual compensation will vary based on experience, skills, qualifications, internal equity, and business needs. Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.

Reingoldis dedicated to providingequal opportunity for individuals of all abilities. If yourequireassistanceor need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email [emailprotected] or contact a member of the People & Experience team at 202-333-0400.

Reingold has a policy ofmaintaininga workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email [emailprotected]. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.

Applicants must have authorization to work for any employer in the United States.We are currently unable to sponsor or to take over sponsorship of an employment visa.U.S. citizenship may be required for future project assignments that involve access to classified information. Candidates must be able to obtain andmaintaina U.S. government security clearance ifrequired.

Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interestedindividualsincluding veterans and persons with disabilities.