SVP, Marketing Integration Lead (Brand Experience)

Description

Role Overview

Breaking from traditional siloed agency models, this senior level marketing role is charged with delivering a single agency experience, sitting at the intersection of Strategy, Creative, Media, Account, Operations, Analytics, and Client teams. This individual serves as the central "Connective Intelligence" hub from agency to clients, to help ensure cross-functional flow and accelerate business performance. This role is designed to elevate the broader client relationship by ensuring clarity, cohesion, and commercial impact across HCP and DTC initiatives. The Integration Lead will operate as a client-relations orchestrator - translating client needs into actionable, cross-functional plans and direction while ensuring clients are also talking to each other. This is not a traditional Account, Strategy, or Media role. It is a Marketing leadership position for a multi-disciplinary operator who understands the full ecosystem - from upstream brand planning to downstream deployment, from media architecture to content calendars, and from analytics storytelling to HCP and DTC tactical execution.

What You'll Own

1. Relationship Elevation & Client Leadership

• This individual will serve as the primary digital lead and main point of contact at Syneos for all digital and integrated initiatives, ensuring cross-functional alignment and driving conversations that connect tactical execution to broader business objectives.
• Serve as a strategic thought partner to key client stakeholders, including brand and affiliate leadership.
• Connecting the dots between brand team departments to ensure timely awareness of interdependencies, deadlines and considerations.
• Ensure clients understand the "what" and "why" behind tactics we're proposing:
  • What we are actually producing
  • How it aligns to communications strategy
  • How HCP and DTC efforts connect within the ecosystem

2. Cross-Department Integration & Workflow Leadership

• Clients silo between Strategy, Creative, Medical, Media, Account, PM, and Analytics.
• Ensure the right experts are brought in at the right time - reducing friction and missed inputs.
• Determine where ownership of integrated / multi-discipline deliverables sits.
• Step in during breakdowns to realign teams and bring clarity.
• Drive consistency between HCP and DTC teams as applicable.
• Coach teams toward stronger integration, proactivity and shared accountability.
• Leverage a cross-integration vantage point to identify and champion organic growth opportunities, serving as the unifying force across teams.

3. Analytics & Performance Integration

• Ensure reporting connects the dots between:
  • Media drivers
  • Creative performance
  • Business impact
• Help lead Optimizely testing and suggestions to ensure business goals are met.
• Translate performance data into actionable recommendations.
• Advocate for integrated measurement - not siloed channel reporting.
• Partner with analytics leads to elevate how insights inform future planning.

What This Role Is Accountable For

• Fostering impactful client relationships aimed at brokering integrated communication between them
• Leading monthly in-person client meetings in San Francisco (minimum 1x per month)
• Integration across disciplines
• Clarity of ownership and decision-making
• Strategic continuity from planning through deployment
• Alignment between media architecture and content creation
• Client understanding of strategy, outputs, and ecosystem
• Improved analytics storytelling and performance visibility

Qualifications

• 10+ years in health, pharmaceutical, or medical communications.
• Demonstrated cross-functional leadership across Strategy, Creative, Media, and Analytics.
• Proven success in a client-facing leadership role
• Experience leading cross-functional teams and ensuring integration
• Strong executive presence and presentation skills
• Willingness to travel to San Francisco at least once per month
• Strong DTC experience required.
• Exposure to media planning, CX architecture, and omnichannel execution.
• Experience architecting content ecosystems and editorial calendars.
• Proven ability to translate strategy into tactical execution plans.
• Deep understanding of approval workflows and regulatory considerations.
• Strong executive presence and ability to influence senior stakeholders.
• Ability to coach and align multidisciplinary teams.
• Comfort operating in ambiguity and high-volume environments.

What Success Looks Like

• Teams know exactly who owns what.
• Media, Creative, and Strategy operate from a shared roadmap.
• Clients clearly understand what we're producing and why.
• Analytics tells a connected performance story.
• Client views us as indispensable strategic partners - not just executional support.

Why This Role Matters

This is for a priority client relationship. To unlock its full potential, we need a senior integration leader who can connect strategy to activation, media to content, data to insight, and teams to one another - while strengthening the client partnership at every step. This is a high-impact, high-visibility role for a leader who thrives at the intersection of disciplines and drives clarity where others see complexity.

The annual base salary for this position ranges from $200,000 to $230,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.