Executive Head of Coaching & Programming

Executive Head of Coaching and Programming

Department:DSOA, Arts Portfolio (Product & Strategy)

Reports To: VP-Product & Strategy, Arts

Location:Austin, TX or Indianapolis, IN - Hybrid

Overview

AtTogetherWork, we set a high bar for clarity, collaboration, and execution. While our Product & Strategy leaders own portfolio outcomes, our individual contributors are equally essential, bringing curiosity, precision,and a commitment to excellence to every initiative. We work in deep partnership with Engineering, Revenue, CX, Operations, and Support, sharing accountability for delivering stable, modern, insight-driven products that help our customers thrive.

We expect team members to bring strong analytical thinking, operational rigor, and a willingness to roll up their sleeves to solve complex problems.Hard workis the norm, not for recognition, but for the greater good of our customers and the long-term health of ourcompany. We embrace innovation, including responsible AI usage, to deepen insight, improve execution, and accelerate impact.

This role reflects those expectations: collaborative, data-informed, customer-centered, and grounded in professionalism and positive intent.

Role Summary

The Executive Head of Coaching and Programmingsets the tone for DSOA, guiding the curriculum and ensuring member engagement and satisfaction. The roleownsthe Inner Circle member experience andDSOA's coaching function end toend:recruiting and developing the coach network,settingand enforcing quality standards, and designing the compensation structure that keeps top coaches.

The Executive Head of Coaching and Programmingruns the day-to-day curriculum and teaching calendar and owns the people and quality bar behindthe Inner Circle memberexperience, and partners with theVP, Product & Strategyon setting direction for both coaching and curriculum. Success in this role requires strongpeopleleadership, a sharp eye for coachingquality,fluency in what it takes to grow a business,anda passion forthedance and performing-arts community DSOA serves. It also takesthe judgment to build systems where only informal, ad hoc processes exist today.

Key Responsibilities

Member Experience

• Oversee the member subject matter experts across onboarding, renewals, and curriculum, aligning their work to a consistent Inner Circle standard.

Coach Recruitment, Onboarding & Compensation

• Own end-to-end coach recruiting: sourcing, interviewing, andonboarding new coaches and mentors.

• Define clear role expectations, standards, and coaching guidelines so everyInner Circlemember receives a dependable experience.

Coaching Quality & Performance

• Build and run a coaching-call quality assurance process, includinga scoringrubric, spot audits, and structured coach feedback loops.

• Observe, evaluate, and develop coaches, providing feedback that continuously raises the bar.

• Identifyand resolve underperformance in the coach roster, up to and including offboarding coaches who do not meet the qualitybar, andrecognize andretaintop talent.

Programming & Curriculum Direction

• Set coaching and programming standards in partnership with thebroader teamand the Mentor and Coach network, translating them into curriculum direction.

• Anchor coaching and curriculum inreal businessgrowth - ensuring Inner Circle members get concrete guidance on enrollment, revenue, and profitability, not just craft, so the program measurably helps them grow their studios.

• Maintain coaching resources, playbooks, and best practices.

Performance & Reporting

• Track coaching metrics such asutilization, quality, coach retention, and member satisfaction tied to coaching.

• Translate coaching data and member feedback into recommendations that improve the program.

• Report regularly on coaching program health and outcomes toTogetherWorkleadership

AI Fluency & Improvement Mindset

• Use AI tools to streamline recruiting, quality review, and reporting workflows.

• Identifyautomation or process improvementsthat accelerate execution.

• Champion operational excellence and continuous improvement across the coaching function.

Qualifications

Required Qualifications

• 5+ years managing a coaching, training, or membership-services team, ideally in a subscription, membership, or franchise-style business.

• Hands-on experience growing a business - either running your own or heavily advising, coaching, or consulting owners through growth - so you can credibly set the bar for how coaches help members build profitable, sustainable studios.

• Track record building or overhauling a quality assurance or performance-scoring process from scratch.

• Experience designing compensation structures, or close partnership with People or Finance on comp design.

• Comfortable evaluating recorded or live calls against a rubric and giving direct, constructive coach feedback.

• Strong program management skills, comfortable owning a recurring calendar of coaching and training calls across a distributed coach network.

• Data-driven mindset with the ability to translate analytics and member feedback into coaching improvements.

• A genuine understanding of and passion for the dance andperforming-artsworld. Youdon'tneed to have come from it, but you must get what motivates studio owners and artists - and care deeply about helping them succeed.

• Experience using AI tools to accelerate work or improve operational efficiency.

Why This Role Matters

Coaches are the human face of the DSOA Inner Circle. When Inner Circle members feel supported by expert, engaged coaches, they stay, upgrade, and advocate for the community. The Executive Head of Coaching and Programming makes the Inner Circle member experience dependable at scale for the first time, giving DSOA a single owner for coach quality, compensation, and growth, and protecting the relationships that keep Inner Circle members renewing year after year.