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Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-VB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $151,300 - $211,800
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Director of Sales - Xpress is responsible for leading the growth, execution, and profitability of Bimbo USA's Xpress business across Small Format channels, including Convenience Stores, Independent Retailers, Meat Markets, Dollar Stores, Drugstores, and other priority outlets.
This leader develops and executes the Xpress Go-to-Market strategy, expands market penetration, strengthens customer relationships, and delivers superior in-store execution through Direct Store Delivery (DSD) Excellence. The role combines strategic leadership with disciplined field execution to accelerate sales growth, improve route productivity, and build a high-performing, accountable sales organization.
Key Job Responsibilities:
- Promote safety goals and best practices by integrating safety expectations into field coaching, route observations, and performance routines.
- Develop and execute the Xpress sales and Go-to-Market strategy to deliver volume, revenue, profitability, distribution, and market growth objectives across Small Format channels.
- Translate company and business unit priorities into clear, measurable market, customer, route, and frontline execution plans.
- Lead market expansion, customer acquisition, retention, and saturation strategies, including support of Grupo Bimbo's Universal Presence initiative.
- Establish differentiated channel and customer strategies that define assortment, service levels, visit frequency, merchandising expectations, and growth priorities.
- Champion DSD Excellence and Leader Standard Work, establishing non-negotiable standards for selling, ordering, merchandising, freshness, promotional execution, and customer service.
- Drive execution through field rides, store visits, performance scorecards, operating reviews, root cause analysis, corrective action plans, and disciplined follow-through.
- Lead, coach, and develop sales leaders and geographically dispersed teams, establishing clear objectives, ownership, accountability, development plans, and succession pipelines.
- Partner with Finance to influence profit and loss performance, including margin, labor, waste, trade investment, route productivity, and operating expenses.
- Optimize route structures, territories, customer coverage, service models, resource allocation, and sales center networks to improve productivity and cost-to-serve.
- Lead pilots and transformational initiatives that test and scale improved processes, sales practices, tools, technologies, roles, and operating models.
- Collaborate with Sales Operations, Customer Teams, Marketing, Finance, Supply Chain, Operations, Distribution Engineering, Business Technology, People, Labor Relations, Legal, and Global Functions to ensure alignment and execution.
Key Behavioral Competencies:
- Make strategic business decisions that impact short- and long-term objectives and goals.
- Lead with a strong focus on results, customer needs, sales discipline, and fact-based decision-making.
- Build strong business relationships and collaborate effectively across functions and geographic areas.
- Engage, coach, and develop associates while establishing ownership and accountability for results.
- Demonstrate strong Small Format channel, customer development, DSD, and route-to-market expertise.
- Analyze sales, customer, operational, labor, service, and financial data and convert findings into executable plans.
- Lead change, projects, and transformational initiatives against defined timelines and measurable outcomes.
- Communicate effectively, negotiate, influence, and build alignment at all levels of the organization.
- Manage budgets and influence profit and loss results while balancing growth, service, productivity, and cost.
Education and Work History:
- Bachelor's Degree in Business Management, Marketing, Sales, Finance, Operations, Supply Chain, or a related field is required; MBA is preferred.
Ideal candidate will possess:
- 10 or more years of progressive management experience in food sales, consumer packaged goods, DSD, retail, or a comparable industry.
- Proven success leading salaried associates and/or independent business and geographically dispersed sales teams to deliver profitable growth and execution improvement.
- Strong knowledge of Small Format retail, particularly Convenience Stores, Independent Retailers, Meat Markets, Dollar Stores, and Drugstores.
- Demonstrated experience in Go-to-Market strategy, market saturation, distribution expansion, customer development, route optimization, and sales transformation.
- Proven ability to build sales discipline through field coaching, standardized routines, scorecards, and performance accountability.
- Strong financial, organizational, analytical, planning, and decision-making capabilities.
- Excellent presentation and written/oral communication skills, with the ability to negotiate and influence at all levels.
- Proficiency in Outlook, PowerPoint, Excel, Word, and business analytics or dashboarding tools.
- Experience working with Customer Teams or Account Executives is a plus; labor relations experience with union organizations is preferred.
- Ability and willingness to travel up to 75%.
Physical Demands:
- The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodations may be requested to enable individuals with disabilities to perform essential functions.
- Able to use a variety of communication methods on a frequent basis.
- Use a notebook computer and standard office equipment printers, fax, phone, etc.
- Able to sit, stand, stoop, and have use of hand-motor coordination regularly.
- Use various forms of transportation for extended periods of time on a periodic basis.
- Frequent walking.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >
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Bimbo Bakeries USA
$151,300 - $211,800
paid time off, 401(k)
Sep 10, 2026