Influencer Marketing Manager

Step into a world where innovation meets influence! As an Aquent talent, you will partner with a leading global technology company, renowned for its innovative consumer products that shape how millions interact with the digital world. This is your chance to drive impactful consumer marketing campaigns for a widely-used application, directly influencing brand awareness, user engagement, and product adoption on a massive scale and making a tangible difference in how cutting-edge technology reaches its audience.

Are you ready to shape the future of consumer engagement? We are seeking a dynamic and strategic individual to lead end-to-end influencer initiatives for a popular consumer application. In this exhilarating role, you won't just manage campaigns; you'll be at the forefront of shaping how millions discover and engage with innovative technology. You'll combine your strong creative judgment with strategic thinking to execute high-impact campaigns, collaborating with a diverse ecosystem of creators and agencies. Your impact will be profound, directly contributing to increasing awareness, consideration, preference, and active use of a product that touches countless lives, ensuring its message resonates authentically across digital platforms.

Responsibilities

• Own influencer campaigns from initial strategy and briefing through execution and launch.
• Review influencer talent pitches and recommend creators based on campaign goals, audience needs, and brand fit.
• Develop clear, strategic briefs for influencer agencies and external talent.
• Review creator content and provide actionable feedback that strengthens both creative quality and campaign alignment.
• Manage influencer content, approvals, deliverables, and timelines across assigned campaigns.
• Partner with agencies and creators to ensure content meets strategic, creative, and brand requirements.
• Coordinate closely with Product Marketing, Brand, Marketing leadership, paid media, and other cross-functional teams.
• Support a range of initiatives, including product launches, brand campaigns, and culturally relevant activations.
• Monitor developments across the AI, social, and creator landscapes to inform campaign recommendations.
• Identify the right talent profiles, tactics, and activation strategies for each campaign.
• Bring campaigns to market while maintaining a high level of organization and attention to detail.

Required Qualifications

• Approximately 4-5 or more years of experience in influencer marketing, creator marketing, social media, talent management, or a closely related field.
• Demonstrated experience managing large-scale influencer campaigns involving approximately 15-20 or more creators.
• Strong creative judgment and the ability to evaluate talent pitches and creator content.
• Experience developing influencer strategies, talent criteria, and agency or creator briefs.
• Proven ability to communicate effectively with external talent and agency partners.
• Experience managing campaigns across multiple stakeholders, deliverables, and deadlines.
• Excellent written, verbal, and presentation skills.
• Exceptional organization and the ability to perform effectively in a fast-paced environment.
• Strong understanding of social platforms, creator trends, and influencer-marketing best practices.
• Familiarity with consumer AI products and the current competitive landscape.
• Ability to independently own a campaign while collaborating closely with a broader team.

Nice-to-Have Qualifications

• Experience with CreatorIQ or a similar influencer-management platform.
• Experience supporting consumer technology, AI, CPG, lifestyle, entertainment, or other highly visible consumer brands.
• Experience working across different creator categories.

The successful candidate will be strategic, creative, highly organized, and comfortable operating at full speed while maintaining strong relationships with internal teams, agencies, and talent.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.