Lifecycle Marketing Operations Manager

Aquent is seeking a highly skilled and dynamic individual to join a globally recognized leader renowned for its innovative digital products and services. This visionary company is at the forefront of shaping how millions around the world experience and interact with technology, delivering seamless and intuitive user journeys that set industry standards. As our partner, Aquent is dedicated to connecting top-tier talent with opportunities that drive meaningful impact within this transformative environment.

This is an exceptional opportunity to be at the core of driving customer engagement for some of the world's most beloved digital products and offerings. You will play a pivotal role in orchestrating dynamic customer journeys that captivate millions globally, directly influencing how users discover and interact with cutting-edge digital experiences. Your expertise will be instrumental in transforming strategic visions into impactful, automated messaging, fundamentally shaping the future of user communication and engagement across a vast ecosystem of services.

What You'll Do

• Develop, test, and deploy sophisticated customer journeys, translating product and strategy objectives into executable marketing operations, considering platform capabilities and data requirements.
• Collaborate and communicate effectively with diverse stakeholders across global, large-scale projects, ensuring operational plans, deliverables, and potential risks are clearly understood, addressed, and aligned.
• Optimize campaign performance through rigorous A/B testing methodologies to drive incremental growth and continuous program enhancement.
• Monitor the operational integrity of campaigns, swiftly identifying and communicating any issues to relevant internal teams for rapid resolution.
• Proactively identify key opportunities to enhance campaign performance, streamline operational efficiencies, improve existing processes, and contribute to product tooling enhancements.
• Build and maintain a comprehensive knowledge portal of best practices and operational playbooks, serving as an invaluable reference and training resource for the team.

What You'll Bring

We are seeking a proactive and detail-oriented professional with a strategic mindset and a passion for customer engagement.

Must-Have Qualifications:

• 5-7 years of hands-on experience in lifecycle marketing, with a proven track record of building and launching successful acquisition and engagement initiatives.
• Demonstrated expertise with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• High aptitude for logical reasoning and critical thinking, enabling effective problem-solving in complex scenarios.
• Proficiency in SQL for data querying and analysis.
• Exceptional attention to detail and strong organizational skills to ensure the timely delivery of high-quality projects.
• An innovative spirit, proactive approach, thoughtful execution, and resourcefulness, with a willingness to navigate ambiguity and overcome roadblocks.
• Ability to remain calm under pressure, devise effective contingency plans, make sound judgment calls, and pivot as needed in a fast-evolving environment.
• A true team player mentality, consistently considering the impact on partners and fostering collaborative relationships.
• Excellent communication skills across all mediums, from instant messaging and email to formal presentations.

Nice-to-Have Qualifications:

• A Bachelor's degree (BA/BS) or equivalent practical work experience.