Paid Search Specialist

We are partnering with an innovative leader in the healthcare space to find a talented performance marketing creative who is ready to make an immediate impact. In this role, you will have the unique opportunity to elevate our client's digital presence by crafting compelling, high-converting ad copy that connects people with vital healthcare resources. Working alongside a collaborative, hands-on performance marketing team, your writing will directly drive engagement and help users navigate their healthcare journeys with clarity and confidence.

About the Opportunity

Aquent has partnered with a dynamic healthcare marketing organization dedicated to simplifying complex choices for consumers. This contract position offers the chance to collaborate with a passionate team of marketing professionals where clear, compliant, and persuasive communication is at the heart of everything they do. If you thrive in an environment where data-driven creativity is celebrated, this is the perfect place to grow your portfolio and make a meaningful difference.

Key Responsibilities

In this hands-on role, you will focus on enhancing creative performance across paid search and digital channels. You will be responsible for:

• Writing high-impact paid search ad copy, including Responsive Search Ads (RSAs) headlines, descriptions, and extensions that are both benefit-led and compliance-ready.
• Collaborating with internal stakeholders to move creative assets through the compliance review process, implementing feedback and revisions swiftly.
• Planning, launching, and analyzing structured copy tests to maintain an active, data-driven optimization cadence.
• Supporting performance campaigns by building, testing, and optimizing search-focused copy assets and creative variations.
• Testing landing page copy and design to align with channel best practices and drive incremental return on ad spend (ROAS).
• Drafting engaging YouTube video concepts and scripts based on creative briefs.
• Leveraging approved AI tools to accelerate ideation, copy variation, and analysis, while applying human judgment to ensure quality.
• Organizing and maintaining consistent, compliant ad group copy across platforms like Google and Bing.

What This Role Does Not Focus On

To help you understand the scope, please note that this position does not involve hands-on management of core account bids, budgets, high-level channel strategy, or P&L ownership.

What You Bring

• 2 to 4 years of hands-on experience writing and optimizing search copy within Google Ads, including extensive experience with RSAs and Google Ads Editor.
• Proven experience planning, executing, and analyzing ad copy tests with a solid understanding of statistical significance.
• Comfort using AI tools to assist with copywriting, brainstorming, and variation analysis, combined with strong editorial judgment.
• Demonstrated experience writing copy within a regulated industry, such as healthcare, insurance, finance, or a similar sector.

Qualifications That Will Set You Apart

• Previous experience drafting engaging scripts for YouTube video campaigns.
• Experience supporting creative or media buying efforts on non-search platforms, including Meta, YouTube, Display, or TikTok.
• Familiarity with audience segmentation, targeting strategies, and landing page testing.
• Strong project management skills and the ability to keep copy assets highly organized.
• Prior marketing experience in Medicare or the Affordable Care Act (ACA) space.