Marketing and Communications Director

The Hispanic Technology Executive Council (HITEC) is a dynamic organization that accelerates the power and impact of Hispanic technology leaders. Our mission is to achieve lasting equity from the classroom to the boardroom. We foster a vibrant community of professionals who drive innovation, diversity, and excellence in the technology industry.

As the Marketing and Communications Director, you will play a pivotal role in shaping HITEC's brand identity, enhancing our visibility, and driving engagement across various channels. You'll collaborate closely with cross-functional teams, including executives, members, and external partners. Your strategic vision and exceptional communication skills will be instrumental in advancing HITEC's mission.

1. Brand Strategy and Positioning:

• Develop and execute a comprehensive brand strategy that aligns with HITEC's mission and values.
• Define and communicate HITEC's unique value proposition to internal and external stakeholders.
• Ensure consistent brand messaging across all touchpoints.

1. Content Creation and Distribution:

• Create compelling content (articles, press releases, social media posts, etc.) that highlights HITEC's initiatives, events, and thought leadership.
• Collaborate with subject matter experts to produce relevant and engaging content.
• Manage content distribution through various channels, including the HITEC website, social media, newsletters, and industry publications.

1. Event Promotion:

• Develop marketing and communication plans for HITEC events (conferences, webinars, workshops, etc.).
• Drive attendance through targeted campaigns, email marketing, and social media promotion.
• Collaborate with event organizers to ensure seamless execution.

1. Digital and Social Media Management:

• Oversee HITEC's digital presence, including the website, social media platforms, and online communities.
• Monitor analytics and track performance metrics to optimize engagement.
• Leverage social media to amplify HITEC's voice and engage with our community.

1. Internal Communications:

• Facilitate effective communication within HITEC's leadership team, board members, and volunteers.
• Coordinate regular updates, newsletters, and announcements.
• Foster a collaborative and informed organizational culture.

1. Collaboration and Partnerships:

• Work closely with cross-functional teams, including membership, events, and programs.
• Collaborate with external partners, sponsors, and industry associations.
• Identify opportunities for strategic alliances and joint initiatives.

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• Proven experience (minimum 7 years) in marketing, communications, or public relations.
• Strong understanding of the technology industry and its trends.
• Excellent written and verbal communication skills in English and Spanish.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Passion for promoting diversity and inclusion in the tech sector.

Interested candidates should submit their resume, cover letter, and a portfolio of relevant work to marketing@hitecglobal.org. Please include "Marketing and Communications Director Application" in the subject line.

Join us at HITEC and be part of a transformative journey that empowers Hispanic technology leaders and drives positive change in the industry!