Senior Account-Based Marketing Manager

Aspen Technology, Inc.
United States, Massachusetts, Bedford
20 Crosby Drive (Show on map)
Nov 22, 2024
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The RoleThe Senior Account-Based Marketing Manager position plays a critical role leading the development of integrated marketing strategies targeted at high growth accounts and executing supporting campaigns. Engaging with prospects and customers through an appropriate mix of channels to support the account-specific buyer's journey is a critical component of our company's double-digit growth strategy. This is an opportunity to leverage your existing account-based marketing skills, mentor other team members and grow your own career. Don't miss this opportunity to join a successful, growing company with an enviable market position and excellent people! Your Impact Partner with sales account teams to develop multi-channel, 1:1 account-based marketing (ABM) plans to improve our win rate and identify new opportunities at target accounts. Collaborate with a cross-functional team that includes sales account managers, solution consultants, product and industry marketing, marketing operations, field marketing and marketing research to execute on ABM strategies. Develop compelling, personalized marketing messaging that aligns with the customer journey and sales buying stages at target accounts. Design and execute on multi-channel ABM campaigns, with tactics including targeted paid media, email nurture campaigns, account-specific landing pages, and account-specific webinars. Work with sales to identify gaps in key personas within target accounts; develop a strategy to add key personas and contact information within target accounts. Analyze ABM campaign metrics to ensure programs perform against goals and are continually optimized. Track and manage ABM campaign project plans and budgets. What You'll Need A bachelor's degree and 8-10 years of high-tech B2B marketing experience. Excellent written and verbal communication skills. Experience building and executing account-based marketing programs. Experience developing and executing multi-channel campaigns including email, Web, paid media, webinars and events. Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams. Experience leveraging tools such as PathFactory, 6Sense or Demandbase, WebEx and SFDC preferred. Detail oriented. Curious and eager to learn. 10% travel. #LI-DW1