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Divisional Digital Marketing & Graphic Design Coordinator

The Salvation Army USA Central Territory
United States, Nebraska, Omaha
Nov 20, 2024

The Salvation Army Mission: The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Summary/Primary Purpose: Responsible for:



  • Day-to-day execution of digital marketing efforts that elevate The Salvation Army brand and support its mission throughout the Western Division.
  • Regular maintenance and updating of Western Division websites, with a special focus on those pertaining to our Omaha-Council Bluffs metro operations.
  • Coordination/execution of graphic design projects.


Essential Duties and Responsibilities:



  • Serve as The Salvation Army Western Division's lead graphic designer, handling graphic design requests from operating units both in Omaha and around our three-state region.
  • Manage the Divisional website and corresponding corps (field office) websites, Omaha-Council Bluffs metro operations sites, and other related sites; there are over 40 sites in all. Update frequently, integrate campaign images, and review and respond to inquiries.
  • Handle and oversee day-to-day requests related to website updates. Write copy and create navigational links as needed. Work directly with all departments to ensure information is current and accurate.
  • Drive the Division's digital marketing efforts/campaigns across multiple channels and support the the Senior Director of Marketing & Communications in planning those efforts.
  • Create custom donation pages through the Classy online donation platform and track pertinent data.
  • Create custom registration pages through Classy to support event sign-up efforts and track pertinent data.
  • Develop engaging content that attracts visitors to websites and social media platforms.
  • Support the Division's digital campaigns and serve as a resource to all operating units that use Classy.
  • Oversee project work from outside vendors as well as manage digital projects, including building online promotions.
  • Promote digital initiatives as required by The Salvation Army at large.
  • Experience with Salesforce Marketing Cloud would be a plus.
  • Analyze data pertaining to Classy donation pages.
  • Thorough understanding of search engine optimization and ways to improve site rankings would be a plus.
  • Driving is an essential role of this position.
  • All other duties as assigned.


Duties and Responsibilities Specific to Graphic Design



  • Design creative, professional printed promotional materials to support Development Department initiatives (including brochures, invitations, postcards, save-the-date cards, etc.)
  • Create promotional materials for the marketing of Development Department events-including, but not limited to, D.J.'s Hero Awards, Tree of Lights Campaign, etc.
  • Work with outside vendors and collaborate with the Senior Director of Marketing & Communications on local advertising efforts.
  • Respond to graphic design requests from programs, departments, or field units.
  • Work with local printing companies to help oversee the printing of large-scale print-collateral projects and to ensure the quality thereof.


Supervisory Responsibilities: N/A

Education and/or Experience: Bachelor's degree in graphic design, digital marketing/internet marketing, communications, journalism, PR or equivalent required-plus, two to three years of related experience preferred. Experience with using AP style required.

Qualifications: The requirements listed below are representative of the minimal knowledge, skill, and/or ability required for this position.



  • Ability to be flexible and able to work on multiple projects or tasks simultaneously.
  • Advanced skills across the digital marketing/communications space, including web content management systems, and online donation platforms; plus, outstanding abilities in interactive design applications from Adobe Creative Suite/Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign. Outstanding abilities in Microsoft Office with a special focus on PowerPoint. Intermediate or better knowledge of HTML would be a plus, as well.
  • The ability to access payroll, timekeeping and personal data via a web-based system.
  • Administrative skills to include utilization of standard office equipment, data entry, 10-key, attention to details and filing.
  • Good communication skills both written and spoken, and ability to maintain effective working relationships.
  • Demonstrated ability to handle confidential matters.


Other Qualifications: Must pass all applicable background checks. Must possess a valid driver's license from the state in which you reside. Must be approved through The Salvation Army Fleet Safety Program to drive either a Salvation Army or personal vehicle on Salvation Army business. Must successfully complete Safe from Harm training within 90 days of hire, as established by The Salvation Army.

Certificates, Licenses, Registrations: N/A

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include color vision when proofing printed marketing materials.

Working Conditions: The work environment is a business office setting with office equipment, light traffic and moderate noise levels.

All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.

The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.

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