Sr. Associate Brand Manager / Brand Building Manager: Brawny, Sparkle, Vanity Fair
 Georgia Pacific | |
life insurance, parental leave
| |
 United States, Georgia, Atlanta | |
| 133 Peachtree Street Northeast (Show on map) | |
 Nov 07, 2024 | |
|
Your Job
Georgia-Pacific is seeking a Sr. Associate Brand Manager / Brand Manager for its Retail Towel and Napkin businesses reporting the Brand Building Leader focused on Brawny, Sparkle and Vanity Fair brands. The successful candidate will be a self-starter with an entrepreneurial spirit and a passion for consumer marketing; someone who can understand the business' objectives and is able to lead cross functional teams to execute against them to drive results; and someone with an interest in content development and activation. What You Will Do * Support development of marketing strategies and commercial activations that meet key business objectives by supporting and executing communications, marketing content, and other brand-building initiatives * Develop media plans, social media strategy, shopper strategy and promotion plans * Write briefs and manage content creation for shopper marketing, ecom and social media * Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment leveraging marketing mix, brand health metrics and Circana data to identify risks and opportunity * Manage key agency relationships, SOWs, and optimize non-working spend * Act as brand ambassador for multiple capabilities including consumer knowledge, design, content, media, promotions, digital, social, shopper marketing, consumer affairs and quality * Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking * Manage all day-to-day marketing administration and support activities including forecasting, invoice management and tracking Other areas of expected influence and capability include: * Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking * Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency * Equally passionate and skilled in areas of general management as well as brand marketing * Willingness to take risk consistent with the company's and brand's risk profile Who You Are (Basic Qualifications) * Bachelor's degree or higher * Background in brand/product management/sales/marketing with consumer-packaged goods * Experience communicating across cross-functional teams What Will Put You Ahead * MBA * Strong background & understanding of CPG or Retail industries * 3-5 years of business experience At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy [1] here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our [2] business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click [3] here for additional information. #LI-BDS References Visible links 1. https://jobs.kochcareers.com/pages/culture 2. https://www.kochind.com/about/business-philosophy 3. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf | |