Web Optimization Intern

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation - on premises, in the cloud, or via its pure SaaS platform. At PTC, we don't just imagine a better world, we enable it.

Web Optimization Intern - on site

Boston, MA

By running A/B testing, and web optimization, this strategic role seeks to always be improving web outcomes to support our marketing initiatives and, most importantly, our users' experiences. Using dedicated web optimization best practices through the Growth-Driven Design methodology, the Web Optimization Intern will assess the performance of key KPIs on our landing pages, and hypothesize, implement, and test solutions to remove user friction and improve the web experience.

PTC.com is a highly interactive website serving several unique business units for the company, so an understanding of web data and analysis is critical to assess what's performing well, what's not working, and what steps we should take to attempt to improve performance. Our current search visibility score is 3X that of our competitors-join us in our mission to make the website even more customer-centric, personalized, and optimized for conversion!

This isan excitingrole, as you will be working on one of the most interactive websites in the Industrial space. Considering that ~70% of the buyer's journey happens in the digital space, this is a strategically critical role for PTC.

This role sits in the Digital Experience Marketing organization and works closely with the UX/UI designers as well as our Technical SEO and Strategy teams. It is a complex website, but well-funded and witha knowledgeable, talented team.

Day-To-Day:

• Assess performance of key landing page KPIs to find areas of opportunity or reproduction at scale
• Develop strategy and execution of A/B tests to improve experienceswith VWO
• Run strategic user testing on new designs and experiences to gather qualitative insights

• Report on web performance, updates, improvements, and areas of opportunity
• Evaluate heat mapping performance with Mouseflow

• Identify, evaluate, and propose digital experience improvements based on successful performance KPIs
• Perform root-cause analysis on dead-end experiences or areas of user friction
• Regularly communicate with digital marketing leadership and web strategy teams to discuss direction, strategy, and priority

Preferred Skills and Knowledge:

• Experience with data analysis and KPI assessment
• Creative thinker willing to testextensive ideasand apply learnings to future activities
• Some knowledge of web best practices

• Strong knowledge of qualitative and quantitative analysis
• An understanding of website/user data,SEO optimization, andanalytics capabilities
• Strong technical documentation skills
• Strong communication skills for both technical and strategy conversationsregarding the web

Preferred Experience:

• Minimum of 1+ years' experience in marketing analysis
• Minimum 1+ years' experience in web strategy, UX/UI, and user research in a corporate environment
• Minimum 1+ years' experience in marketing

Basic Qualifications:

• Reporting and analysis skills
• Experience with Microsoft Excel and Google Analytics 4
• Experience with or interest in heatmapping tools and data
• Some understanding of user experience best practices

This position requires you to be fully vaccinated for COVID-19 prior to your start date. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable federal, state and local laws including state and local mandatory vaccination orders.

Why PTC?

With a culture that is innovative, inclusive, and inspiring, PTC is the perfect place to build a fulfilling career. We are a diverse ecosystem of more than 6,000 employees worldwide who are making an impact on the industry and on the world. We are passionate, ambitious, and bold. We embrace change and celebrate employees who are challenging the status quo. Innovation happens every day and within every team at PTC. We are curious, lifelong learners who also like to have fun!

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, or veteran status.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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