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Manager of Marketing and Events

Aleron
United States, New York, Buffalo
Nov 18, 2024


Description
General Description of Duties
Primary responsibilities include leading and project managing marketing communications, promotion, and events for existing and new programs, services, and products, as well as special project assignments. Secondary responsibilities include supporting other organizational functions related to strategic planning, fundraising, grants administration, finance and investment programs, mentoring services, partner and vendor engagement and management, and related projects.
Major Functions
  • With direction from supervisor, develop and implement marketing communications, promotion, and events plan, providing project management; maintain and update plan on regular basis to reach priority audiences and support organizational goals.
  • Deliver and project manage tactical activities associated with marketing communications, promotion, and events plan, including digital and in person event management, outreach communications, original content development, vendor and partner management; encompass digital and print communications vehicles existing today (websites, social media platforms, monthly newsletter, listservs), and new vehicles.
  • Engage and manage vendors involved in delivering marketing communications, promotion, and events activities.
  • Engage and coordinate with stakeholders to be engaged in programming and events, with related marketing communications and public relations opportunities and needs; lead project management for these efforts.
  • Develop and manage partner, contractor, and vendor relationships with direction of supervisor.
  • Participate in development, refinement, and reporting from Customer Relationship Management (CRM) system.
  • Create and manage documentation related to marketing communications, promotion, and event activities and assets.
  • Interface with other organizational functions on an as needed basis regarding strategic planning, fundraising, and operational processes.
  • Coordinate with partner organizations and ecosystem activities, sponsorship, and events.
  • Provide reporting on all functions to supervisor.
  • Manage personnel as assigned by supervisor.
Perform other duties as assigned by supervisor.
Job Requirements
Required Skills / Qualifications:
Work Experience Requirements
  • Five or more years' experience in relevant roles in marketing communications, public relations, events management and/or project management.
  • Three or more years' experience in delivering communications through digital tools and platforms, such as social media, webinars, and related.
  • Excellent written and verbal communication skills and natural collaborative work style with strong skills in interacting via digital media and software tools, including Microsoft Office, social media, and website applications (e.g., Word Press) and other applications.
  • Experience using desktop publishing and design applications and tools.
  • Demonstrated ability to work independently with minimal to moderate supervision in fulfilling work duties.
  • Demonstrated ability to engage in relationships with multiple stakeholders and involving teams, including internal and external parties.
  • Ability to develop and manage project budgets and resources.
  • Knowledge, understanding, and passion regarding the challenges and priorities of a lean organization, entrepreneurship and non-profit environment.
  • Strong project management skills and attention to detail.
  • Preferred:
    1. Mastery of desktop publishing and design applications and tools.
    2. Experience in supporting administration of entrepreneurship and/or business assistance programs.
    3. Experience using CRM.
B.A./B.S. in Communications or Related Major or equivalent combination of education and work experience. MBA and/or other relevant advanced degree preferred in related subject matter area.
The Manager must be able to:
  • Work evenings or weekends during periods of heavy workload or to meet deadlines.
  • Attend periodic programs or events outside typical workday hours.
  • Sit and use a personal computer for long periods of time.
  • Lift boxes, binders, and other materials up to 25 lbs.
  • Use car, train, and/or airline travel as required.
Salary Range: $65,000 - 70,000
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are Equal Employment Opportunity and Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected basis. The Aleron companies welcome and encourage applications from diverse candidates, including people with disabilities. Accommodations are available upon request for applicants taking part in all aspects of the selection process.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.

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